Lynda Logo Development Identity Design and Discovery

[0dayddl]

418.93 MB | 00:02:02 | mp4 | 1280X720 | 16:9
Genre:eLearning |Language:English​

Files Included :

Spoiler

01 Welcome.mp4 (38.69 MB)
02 What to know.mp4 (12.26 MB)
03 The breadth of brand impact.mp4 (25.06 MB)
04 The value of preparation and research.mp4 (12.39 MB)
05 New ownership.mp4 (11.05 MB)
06 New leadership.mp4 (6.67 MB)
07 Product shift.mp4 (9.75 MB)
08 Ethos shift.mp4 (11.94 MB)
09 Course correction.mp4 (13.33 MB)
10 Who you should ask.mp4 (37.29 MB)
11 What should you ask.mp4 (15.92 MB)
12 Three tips for good questioning.mp4 (4.78 MB)
13 Brand personality.mp4 (15.19 MB)
14 The big five.mp4 (15.56 MB)
15 Finding your blend.mp4 (13.47 MB)
16 Self-immersion.mp4 (17.79 MB)
17 Meeting prep.mp4 (13.85 MB)
18 Identifying customers.mp4 (16.5 MB)
19 Visual discovery.mp4 (15.32 MB)
20 Identifying competitors - Logos and visual brands.mp4 (21.74 MB)
21 Identifying competitors - Visual assets.mp4 (25.54 MB)
22 Crafting your design roadmap.mp4 (31.7 MB)
23 Next steps.mp4 (32.94 MB)
Ex Files Logo Development Identity Design Discovery.zip (90.95 KB)

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[0dayddl]

Logo Development: Identity Design and Discovery
MP4 | Video: 720p | Duration: 1:11:24 | English | Subtitles: VTT | 418.9 MB​

Truly exceptional visual brands often come from designers who took the time to understand their client's business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client's decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer's business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation.

Topics include:

• Preparation and research
• Client motivation
• Asking questions to understand your client's business
• Research and discovery
• Discovering business personalities
• Identifying competitors
• Crafting your design road map

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