Winning Women's Hearts and Minds Selling Cold War Culture in the US and the USSR

booksz

U P L O A D E R
cd19ebd3d58600ea09ecc237f42507a8.webp

Free Download Winning Women's Hearts and Minds: Selling Cold War Culture in the US and the USSR by Diana Cucuz
English | January 31, 2023 | ISBN: 1487503776 | 336 pages | MOBI | 12 Mb
Throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America's first peacetime propaganda organization, Amerika was used to influence the Soviet public and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women's Hearts and Minds relies on USIA archives, issues of Amerika, and American women's magazines such as the Ladies' Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers.

This study analyses how Amerika was used to appeal to Sovietwomen. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining the Soviet regime. Winning Women's Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War.


Code:
Bitte Anmelden oder Registrieren um Code Inhalt zu sehen!
Links are Interchangeable - Single Extraction
 
Kommentar

In der Börse ist nur das Erstellen von Download-Angeboten erlaubt! Ignorierst du das, wird dein Beitrag ohne Vorwarnung gelöscht. Ein Eintrag ist offline? Dann nutze bitte den Link  Offline melden . Möchtest du stattdessen etwas zu einem Download schreiben, dann nutze den Link  Kommentieren . Beide Links findest du immer unter jedem Eintrag/Download.

Data-Load.me | Data-Load.ing | Data-Load.to | Data-Load.in

Auf Data-Load.me findest du Links zu kostenlosen Downloads für Filme, Serien, Dokumentationen, Anime, Animation & Zeichentrick, Audio / Musik, Software und Dokumente / Ebooks / Zeitschriften. Wir sind deine Boerse für kostenlose Downloads!

Ist Data-Load legal?

Data-Load ist nicht illegal. Es werden keine zum Download angebotene Inhalte auf den Servern von Data-Load gespeichert.
Oben Unten