Free Download These 15 Marketing Myths Will Kill Your Business
Published 11/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 149.43 MB | Duration: 1h 48m
Learn about the most common marketing myths, why they simply aren't true, and how believing them will harm your business
What you'll learn
Learn The Most Effective Channels For Marketing
Understand How Marketing Automation Works
Discover How To Educate Your Audience Without Deception
Find Out Why Marketing Is So Essential For Every Business
Learn The Best Platforms For Your Business
Discover The Power Of Content Marketing
Requirements
No marketing experience required
Description
Are outdated marketing myths silently harming your business? It's time to bust these common misconceptions and empower yourself with strategies that work in today's fast-paced digital landscape.Welcome to "These 15 Marketing Myths Will KILL Your Business" - a course designed to debunk widely accepted but damaging marketing myths. From "Marketing is all about creativity" to "Good marketing will fix a bad product," we'll cover 15 pervasive beliefs that could be sabotaging your success. Each myth we tackle is backed by practical insights, case studies, and strategies you can apply immediately to make informed, impactful marketing decisions.What You'll Learn:Real vs. Perceived Value of Marketing: Explore why marketing is more than just creativity or advertising and learn to design strategies that deliver results.Right-Sized Marketing for Any Budget: Discover effective marketing techniques without breaking the bank, and why even small businesses need marketing.Traffic Quality Over Quantity: Understand why not all traffic is good traffic, and how to focus on leads that convert.Strategic Platform Choice: Debunk myths around marketing on "every platform" and learn to target channels that truly resonate with your audience.Sustainable Growth Tactics: Avoid costly mistakes like chasing virality, and embrace strategies that build long-term brand loyalty.Who This Course is For:Entrepreneurs and Small Business Owners who want to understand marketing fundamentals and avoid common pitfalls.Marketing Professionals looking to refine their strategies and align them with current trends.Freelancers and Consultants who aim to educate their clients and provide up-to-date marketing insights.Join us as we dive into these 15 crucial marketing myths and show you how to bypass the noise to build a marketing strategy that drives sustainable success! Enroll now and take the first step toward a smarter, myth-free approach to marketing.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Myth #1: Marketing Is All About Creativity
Lecture 2 Introduction To This Myth
Lecture 3 Why It's True
Lecture 4 The Role Of Creativity
Lecture 5 Why Strategy Trumps Creativity
Lecture 6 Data Driven Marketing Versus Creativity
Lecture 7 Consistency Over Flash
Lecture 8 Drive Action, Not Attention
Section 3: Myth #2: Marketing Is The Same As Advertising
Lecture 9 Introduction To This Myth
Lecture 10 Why Marketing Is Different From Advertising
Lecture 11 The Broad Scope Of Marketing
Lecture 12 The Role Of Content Marketing
Lecture 13 Marketing Without Advertising
Section 4: Myth #3: Only Big Brands Need Marketing
Lecture 14 Introduction To This Myth
Lecture 15 Why Every Brand Needs Marketing
Lecture 16 Marketing For Small Businesses And Startups
Lecture 17 Local Marketing
Section 5: Myth #4: Marketing Is A Waste Of Money
Lecture 18 Introduction To This Myth
Lecture 19 ROI (You Should Never Lose Money)
Lecture 20 Needs Strategy And Purpose To Succeed
Lecture 21 Cost Effective Strategies
Lecture 22 Common Mistakes That Waste Money
Lecture 23 The Cost Of Not Marketing
Section 6: Myth #5: Marketing Is Expensive
Lecture 24 Introduction To This Myth
Lecture 25 Free Content Marketing
Lecture 26 Marketing On Any Budget
Lecture 27 Organic Traffic
Section 7: Myth #6: You Need To Go Viral
Lecture 28 Introduction To This Myth
Lecture 29 The Dangers Of Going Viral
Lecture 30 Building Sustainable Engagement
Lecture 31 The Role Of Virality
Section 8: Myth #7: A Good Product Will Sell Itself
Lecture 32 Introduction To This Myth
Lecture 33 The Role Of Marketing In Product Success
Lecture 34 Differentiation
Lecture 35 The Importance Of Pricing
Lecture 36 Why Products Don't Sell Themselves
Section 9: Myth #8: Marketing Is About Manipulation
Lecture 37 Introduction To This Myth
Lecture 38 What Is Manipulative Marketing?
Lecture 39 Marketing Versus Manipulation
Lecture 40 Building Trust Through Marketing
Lecture 41 Educate, Don't Manipulate
Section 10: Myth #9: More Traffic Means More Sales
Lecture 42 Introduction To This Myth
Lecture 43 Quantity Versus Quality
Lecture 44 Qualifying Leads
Lecture 45 Conversion Rate
Section 11: Myth #10: The More Channels You Market On The Better
Lecture 46 Introduction To This Myth
Lecture 47 The Myth Of Marketing Everywhere
Lecture 48 Channel/Audience Fit
Lecture 49 Budget Spread Thin
Section 12: Myth #11: You Only Need To Target One Platform
Lecture 50 Introduction To This Myth
Lecture 51 Why You Need To Be On Multiple Platforms
Lecture 52 Why One Platform Will Harm You
Section 13: Myth #12: Marketing Automation Is Set It And Forget It
Lecture 53 Introduction To This Myth
Lecture 54 The Myth Of Set It And Forget It
Lecture 55 Constant Process Of Testing
Lecture 56 Can Always Improve
Section 14: Myth #13: You Need To Focus On Getting New Customers
Lecture 57 Introduction To This Myth
Lecture 58 The Kernel Of Truth
Lecture 59 Why Returning Customers Are Important
Lecture 60 Finding Balance
Section 15: Myth #14: Your Marketing Plan Is Set In Stone
Lecture 61 Introduction To This Myth
Lecture 62 Always Adapting To Circumstances
Lecture 63 What Is A Marketing Plan?
Lecture 64 How To Create A Strategic Marketing Plan
Section 16: Myth #15: Good Marketing Can Fix A Bad Product
Lecture 65 Introduction To This Myth
Lecture 66 Marketing Can't Fix Everything
Lecture 67 Deceitful Marketing
Section 17: Conclusion
Lecture 68 Conclusion
People interested in marketing or expanding their preexisting business
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