SEO Training from an Award-Winning SEO involved in SEO since 1995. On-Page SEO, Off-Page SEO, Technical SEO, and AI SEO.
What you'll learn
Dominate search engine rankings with battle-tested SEO strategies from a Veteran SEO Expert with over 25 years experience.
Mindset needed to be successful with SEO along with Myths about SEO
What is SEO and Why is it Important? What are the different types of SEO - On-Page SEO, Off-Page SEO, and Technical SEO..
Outrank competitors and claim the top spot on SERPs with ChatGPT + AI tactics
Master SEO from basics to advanced with hands-on guidance from an experienced SEO practicing SEO since 1995.
Keyword Research and Competitive Analysis: Keyword Research Tools and Techniques
Content Marketing for SEO - Content Creation, Blogging, and Strategy
What is Local SEO and how to optimize a Google Business Profile.
Measuring Success: SEO Analytics and Reporting
Understanding Search Engine Algorithms: Algorithm Updates and SEO Trends
Artificial Intelligence: How to Use AI in SEO
SEO Best Practices: SEO Dos and Don'ts
Requirements
Enrollment in the SEO course requires only a desire to learn about SEO and drive more traffic to websites-there are no prerequisites to get started on your journey to mastering search engine optimization.
Description
Meet your SEO course instructor, Rex Camposagrado, an Award-Winning SEO practitioner with over 25 years of unparalleled experience. Rex's expertise spans a wide range of clients, from small local businesses to major corporate brands, all of whom have benefited from his ability to drive exceptional organic results. His remarkable achievements have earned him features on prestigious media channels like NPR, BBC Radio, CBS 2 News Chicago, Fox 5 San Diego, Chicago Tribune, and PR Newswire, among others. Rex's accolades include internationally recognized awards, such as the coveted BrightEdge Edgie Award in 2018 winning the SEO Performance & Results category, where he triumphed over 200 nominees, including large corporations and top-tier agencies.In addition to his professional success, Rex is dedicated to education as an Adjunct Instructor. He has passionately transferred his SEO knowledge to hundreds of individuals in-person through corporate training and classroom environments. With Rex as your SEO instructor, you'll gain direct access to his extensive SEO expertise and practical insights developed over three decades. He will guide you step-by-step through the intricacies of SEO, ensuring you understand how to effectively implement strategies that drive organic growth. Join Rex Camposagrado in this transformative SEO course and unlock the secrets to mastering search engine optimization from one of the industry's most respected experts.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Mindset needed to be successful with SEO
Lecture 3 Myths about SEO
Section 2: Introduction to Search Engine Optimization (SEO)
Lecture 4 What is SEO and Why is it Important?
Lecture 5 Understanding Search Engines
Lecture 6 Different Types of SEO
Lecture 7 SEO vs. SEM: What's the Difference?
Lecture 8 Setting SEO Goals and Key Performance Indicators (KPIs)
Section 3: Keyword Research and Analysis
Lecture 9 Importance of Keyword Research in SEO
Lecture 10 How to Find Relevant Keywords
Lecture 11 Keyword Research Tools and Techniques
Lecture 12 Understanding Keyword Competition
Lecture 13 Creating a Targeted Keyword List
Section 4: On-Page SEO
Lecture 14 Title Tags, Meta
Descriptions, and Header Tags
Lecture 15 Content Optimization Best Practices
Lecture 16 URL Structure and Internal Link Building
Lecture 17 Image Optimization for SEO
Lecture 18 Mobile-Friendly and User Experience (UX) SEO
Section 5: Technical SEO
Lecture 19 What is Technical SEO?
Lecture 20 Website Speed and Performance Optimization
Lecture 21 XML Sitemaps and Robots.txt
Lecture 22 Canonicalization and Duplicate Content
Lecture 23 Schema Markup and Rich Snippets
Section 6: Off-Page SEO and Link Building
Lecture 24 Understanding Backlinks and Link Building
Lecture 25 White Hat vs. Black Hat Link Building
Lecture 26 Guest Blogging and Outreach Strategies
Lecture 27 Social Media and SEO
Lecture 28 Measuring Backlink Quality
Section 7: Content Marketing for SEO
Lecture 29 Content Creation and Strategy
Lecture 30 Blogging and Content Promotion
Lecture 31 Using Infographics and Video Content
Lecture 32 Online Reviews and Reputation Management
Lecture 33 Measuring Content ROI
Section 8: Local SEO
Lecture 34 Introduction to Local SEO
Lecture 35 Google Business Profile Optimization
Lecture 36 Local Citations and NAP Consistency
Lecture 37 Local SEO Case Studies
Section 9: SEO Analytics and Reporting
Lecture 38 Google Analytics for SEO
Lecture 39 Google Search Console for SEO
Lecture 40 SEO Tools and Software
Section 10: Algorithm Updates and SEO Trends
Lecture 41 Understanding Search Engine Algorithms
Lecture 42 Major Algorithm Updates
Lecture 43 Generative AI & Voice Search
Lecture 44 The Impact of User Experience on SEO
Section 11: Artificial Intelligence: How to Use AI in SEO
Lecture 45 Introduction to AI and SEO
Lecture 46 Using AI Tools for SEO
Lecture 47 Using AI Prompts
Lecture 48 Using AI for Technical SEO
Lecture 49 Using AI for On-Page SEO
Lecture 50 Using AI for Off-Page SEO Link Building
Lecture 51 AI for Competitive Analysis
Section 12: SEO Best Practices
Lecture 52 SEO Best Practices: Do's and Don'ts
Lecture 53 Next Steps in Your SEO Journey
This SEO course is for business owners, marketing professionals, students who didn't get enougn from SEO college courses, content creators, journalists, and anyone looking to enhance their digital presence by learning how to optimize websites for better search engine rankings and increased organic traffic.