Free Download neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI by A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty
English | September 4, 2024 | ISBN: 1394261969 | 304 pages | MOBI | 3.24 Mb
#1 Book to Power GenAi with Neuroscience to Win the Minds of Consumers
neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to gain a competitive advantage in the marketplace.
4x published author, Dr. A. K. Pradeep, and his team of experts from SensoriAi, reveal their Neuroscience and Generative AI secrets from their revolutionary work with brands.
SensoriAi is the world's ONLY firm combining advanced neuroscience learnings with the creative genius of GenAi. This book is both a primer on neuroscience, GenAi, and a library of practical daily applications for Consumer Understanding, Product Innovation, Sensorial Innovation, and Desire evoking Messaging.
Who is the book for?
If you are and executive, business leader, designer, specialist or scholar in any of these following professions, neuroAi is the daily practice handbook and guidebook for you:
Consumer InsightsProduct Innovation, R&DMarketing, Brand ManagementFragrance DesignFlavor DesignPackaging and Visual Imagery DesignCustomer Experience Creation and CurationAdvertising DesignDigital Marketing, Signage, and PDP designMusic Analysis and DesignTV Script, Ratings AnalysisGenAi Business TransformationHuman ResourcesBusiness EducationNeuromarketing
Topics Covered:
How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responsesWhat are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware ofHow activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyaltyHow TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and DialogsHow to design Fragrance, and Flavors using neuroAi in a transparent manner breaking the stranglehold of the Fragrance Flavor Cartel, and democratizing innovationHow a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to create breakthrough Innovation, protectable IP, and drive Consumer Desire for productsHow to build Scalable capability, and Topline growth using neuroAi within the enterprise
neuroAi is the Manual on how to put Humanity back in Charge.
The book reveals how to put humanity back at the center of technological change, and not at its periphery. The book reveals how to integrate iterative neuroscience-based design into enterprise processes that leave humans in charge of this incredible technological marvel - GenAi.
neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's.
This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on Top Line Growth―build and grow revenues while exciting and winning consumers.
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