Masterclass Pt. 5/6: Customer-Centric Digital Transformation
Published 10/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 51m | Size: 501 MB
Developing the Future-State Digital Customer Experience and Delivering Continuous Improvement
What you'll learn
Learn how to create digital sketches and clickable prototypes for future-state experiences.
Master the process of gathering feedback through user testing and iterating quickly.
Understand the importance of continuous improvement and how to implement it in your organization.
Learn how to set up effective feedback loops that align continuously with customer needs and business goals.
Requirements
None. Suitable for product developers, UX designers, and CX leaders.
Description
This course is part #5 out of a 6-part masterclass on creating customer experiences that resonate on a deeper level in the digital era.Transform ideas into reality with prototypes, user testing, and a focus on continuous improvement.Once you've designed your future-state digital experience, it's time to bring those ideas to life. This course focuses on the practical steps to develop that future state through digital sketches, clickable prototypes, and thorough user testing. You'll learn to use rapid prototyping techniques to iterate quickly, gather honest customer feedback, and refine your designs.But delivering a world-class customer experience doesn't stop at launch. Continuous improvement, driven by feedback loops and internal champions, is critical to long-term success. This course will show you how to implement systems for ongoing optimization, ensuring your digital experience evolves alongside your customers' expectations and creating ownership and sponsorship frameworks to maintain momentum in your digital transformation projects.Whether building a new digital experience from scratch or refining an existing one, this course equips you with the tools to develop, test, and continuously improve.Are you ready to bring your ideas to life? Join us now and learn how to turn prototypes into fully developed, customer-centered digital experiences.
Who this course is for
Product managers, UX/UI designers, and transformation leaders who are ready to develop and iterate their digital experiences.
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