Jordan Platten - Affluent Academy 3.0 (Updated to 01/2024) Download

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Your Instructor
Jordan is an English entrepreneur, author, speaker & Internet personality. After being kicked out of university at 23 he scaled a digital marketing agency to 6 figure profits in less than 6 months. He has since generated millions in new revenue for businesses all over the globe. Jordan made it his ongoing mission to help others on the pursuit for a better life and now mentors thousands of aspiring entrepreneurs through his various media channels and online education business.

Course Curriculum
Week 1 - Laying Your Foundations
  • Fundamental Rules Of Play
  • Identification Of Self
  • Getting Your House In Order (22:02)
  • Health & Performance
  • Peak Focus Nutrition
  • Conditioning The Body
  • Mind Optimization
  • The Journey Ahead (14:41)
  • Focus Shifting (9:04)
  • The Social Media Advertising Revolution (13:50)

Week 2 - The Launch Sequence
  • Establishing Your Business (12:16)
  • The New Era Agency (7:13)
  • Building A Brand (14:42)
  • Website & Email Creation (24:12)
  • Ready-To-Go Website Templates (30:39)
  • Service Offering Formula (17:21)
  • Value Based Pricing Structure (25:52)

Week 3 - Sales Prospecting
  • Crafting Your Niche(s)
  • The E-Com Trap
  • Building An Irresistible Offer
  • DNA Of The Perfect Client (7:09)
  • Leveraging Your Existing Network (8:23)
  • 15 Lead Generation Techniques (29:32)
  • Hands-Off Lead Generation (10:35)
  • Agency Management System & CRM (21:11)

Week 4 - How To Secure Meetings
  • The Psychology Of Sales (20:13)
  • Achieving Instant Respect (7:16)
  • Self Analysis & Playing To Strengths (9:48)
  • Cold Calling Remastered
  • Mass Email Automation 2.0
  • DM Domination
  • Face-To-Face (8:13)
  • Loom Video Strategy
  • Affluent Outreach Formula
  • Objection Crushing (Meeting Setting) (14:00)

Week 5 - How To Close Clients
  • Fundamentals To Success (12:19)
  • Perfect Preparation (8:44)
  • The Cold Meeting Strategy (56:06)
  • The Warm Meeting Strategy (17:44)
  • Objection Crushing (Closing Clients) (21:47)
  • First Client With No Credibility (10:17)
  • Onboarding & Payments (41:21)
  • Kick-Off Meeting Structure (10:02)
  • Comprehensive Case Studies (20:44)
  • Schedule For Success (28:18)

Week 6 - Real Sales Examples
  • Live Sales Call 1 (Cold Call, 1 Call Close) (29:32)
  • Live Sales Call 2 (DM Outreach, 1 Call Close) (120:40)
  • Live Sales Call 3 (Email Outreach, 2 Call Close) (62:48)
  • Live Sales Call 4 (Email Outreach, 1 Call Disqualify) (33:12)
  • Live Sales Call 5 (Inbound, 1 Call Close) (31:25)
  • Live Sales Call 6 (Inbound, 1 Call Close) (45:30)

Week 7 - The Science Of Getting Results
  • The Psychology Of Marketing (17:47)
  • Content Creation & Gathering (21:14)
  • Breaking Emotional Barriers (7:06)
  • Developing A Marketing Strategy (18:00)
  • Master Calculation Tool (Break-Even ROAS, LTV) (3:54)
  • Client Reporting Post iOS14 (12:46)
  • Individual Platform Training (12:20)

Week 8 - Agency Scaling & Automation System
  • Adhering To Agency Targets (27:56)
  • Managing Your Agency Whilst Travelling (8:53)
  • The Plague Of Complacency (14:54)
  • Rapid Scaling Through Referrals (11:20)
  • Transitioning To High Ticket Clients (34:24)
  • Signing High Ticket Clients ($10k p/m +) (19:50)
  • Automated Case Study Funnel (52:05)
  • Full Team Build-Out Process (50:03)
  • Reviewing Team Applications (19:17)
  • Media Buyer Team System (30:39)
  • Sales Team System (49:07)
  • Company Management & Elimination Of Self (22:17)
  • Third Party Tools (4:13)
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