Introduction to Advertising

booksz

U P L O A D E R
f18b87f6ee656b036e5d22fc76eb107c.jpg

Free Download Emmanuel Mogaji, "Introduction to Advertising"
English | ISBN: 0367441993 | 2021 | 308 pages | PDF | 6 MB
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert's effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Read more


Code:
Bitte Anmelden oder Registrieren um Code Inhalt zu sehen!
Links are Interchangeable - Single Extraction
 
Kommentar

In der Börse ist nur das Erstellen von Download-Angeboten erlaubt! Ignorierst du das, wird dein Beitrag ohne Vorwarnung gelöscht. Ein Eintrag ist offline? Dann nutze bitte den Link  Offline melden . Möchtest du stattdessen etwas zu einem Download schreiben, dann nutze den Link  Kommentieren . Beide Links findest du immer unter jedem Eintrag/Download.

Data-Load.me | Data-Load.ing | Data-Load.to | Data-Load.in

Auf Data-Load.me findest du Links zu kostenlosen Downloads für Filme, Serien, Dokumentationen, Anime, Animation & Zeichentrick, Audio / Musik, Software und Dokumente / Ebooks / Zeitschriften. Wir sind deine Boerse für kostenlose Downloads!

Ist Data-Load legal?

Data-Load ist nicht illegal. Es werden keine zum Download angebotene Inhalte auf den Servern von Data-Load gespeichert.
Oben Unten