Free Download Rob Hallak, "Handbook of Tourism Entrepreneurship "
English | ISBN: 1803920017 | 2024 | 444 pages | PDF | 5 MB
The Handbook of Tourism Entrepreneurship outlines the foundations of success in the tourism sector, examining the ways in which small and medium sized enterprises (SMEs) can become economic engines for tourism destinations by boosting regional growth and prosperity.
This innovative Handbook presents cutting-edge conceptual and empirical studies, serving as a vital reference point for advancing research on tourism entrepreneurship. Editors Rob Hallak and Craig Lee bring together an international range of experts to analyse the concept of entrepreneurship, the tourism entrepreneur, enterprises and destinations, and the influence of digitalisation in this sector. Contributors employ examples from around the world to analyse issues such as gender dynamics, family-run SMEs, marketing, place identity, community, and the role of government in tourism entrepreneurship. They show that the diverse challenges that characterise this dynamic market underline the importance of resilience and creativity in tourism and hospitality.
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