martinstronis65
U P L O A D E R
Excel for Market Research Strategies
Published 12/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 11m | Size: 1.32 GB
Learn Excel Tools and Techniques for Data Analysis, Forecasting, and Solving Marketing Research Problems
What you'll learn
Apply Excel Skills to Marketing Research: use Excel tools in the context of solving real-world marketing research problems.
Integrate Real Data Sources: work with data from sources like census. gov and the Federal Reserve Economic Data (FRED) add-in o analyze marketing trends.
Perform Demand and Sales Forecasting: develop the skills to forecast demand and sales using techniques such as moving averages and multiple regressions.
You will use all the shortcuts and deep functions of Excel: Use Excel like a professional by learning shortcuts and advanced functions
Analyze and Organize Large Datasets: efficiently summarize and organize large datasets for meaningful insights.
Identify and Address Data Anomalies: detect anomalies and outliers in data, ensuring the accuracy of their analyses.
Master Advanced Excel Functions for Marketing Research: become proficient in using advanced Excel functions and tools tailored for marketing research analysis.
Enhance Data-Driven Decision Making: apply Excel and marketing research knowledge to make informed, data-driven decisions in real-world business scenarios
You will gain a deep understanding of one of the hottest topics of the moment, Excel PIVOT TABLES
Requirements
No Prior Knowledge and Familiarity is Required.
Description
Welcome to Excel for Marketing Research Strategies, a specialized course designed to teach you how to use Excel in the context of marketing research and business decision-making. This course is designed to equip students with the essential Excel skills needed to conduct effective marketing research and data analysis. By the end of this course, students will be able to leverage Excel's powerful tools to collect, clean, analyze, and visualize marketing data to guide informed and intelligent decision-making processes.Kill Two Birds with One Stone:This is not just another Excel course-this course focuses on how to leverage Excel's powerful tools and functions to solve real marketing research problems. You will learn many key skills such as
ata Collection and Organization:You will start by learning how to gather and organize data from trusted sources such as Census of the USA and the Federal Reserve Economic Data (FRED) add-in.Use the powerful tools such as Pivot tables, filters, sortingMaster data cleaning techniques, including handling missing values, outliers, and inconsistencies using simplified yet advanced statistical techniques that are implemented in ExcelOrganize and structure data effectively for analysisCreating Data Hierarchies and data aggregationData Analysis and Interpretationemand and Sales Forecasting: Learn how to apply various forecasting techniques such as moving averages and multiple regression models to predict sales and demand.Data Analysis and Interpretation: Master how to summarize large datasets, identify anomalies, and spot outliers to improve the accuracy of your research.Business Formula Application: Learn how to write and implement Excel functions to solve business problems, like determining product pricing, calculating customer lifetime value, and assessing churn rates.Other SkillsUtilize descriptive statistics to summarize and understand data distributionsEmploy data visualization techniques (charts, graphs) to uncover trends and patternsConduct hypothesis testing and statistical analysis to draw meaningful conclusionsUtilize Excel's built-in functions (e.g., SUMIF, AVERAGEIF, COUNTIF, etc) to perform calculations and derive insightsAnd more.At the end of this course you will be more confident using Excel and have more marketing and business knowledge. Let's go.About Your TeacherHey there! I'm Dr. Mohamed Habibi, an award-winning marketing professor at a major business school here in the U.S. In 2024, I was lucky enough to snag two awards-one for my teaching innovation and another for being an outstanding researcher!I'm also a best-selling Udemy instructor and one of the highest-rated publishers on the platform. Thousands of students have taken my courses and left me awesome reviews, which I'm super grateful for!Long story short, you're in good hands. I'm excited to teach you these skills and help you level up!Who this course is for
Anyone who wants to learn Excel and or Marketing Research
Anyone in the business world who wants to know more about how to do business analytics using excel
Students and professionals who want practical skills to use in the real world
Code:
Bitte
Anmelden
oder
Registrieren
um Code Inhalt zu sehen!
