Free Download Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey
English | 2025 | ISBN: 3658470992 | 219 Pages | PDF EPUB (True) | 4 MB
This book explains how companies can successfully plan and implement their online campaigns - even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately.
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