Free Download Business Branding The Complete Course Part 2 - Expression
Last updated 4/2019
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.07 GB | Duration: 3h 46m
Express Your Business Brand With Advanced Messaging And Storytelling Frameworks
What you'll learn
Brand Storytelling
Brand Messaging
Brand Expression
Visual Identity
Brand Presence
Neuro Science
Brans Psychology
Colour Theory
Typography
Brand Identity Design
Requirements
You will get more benefit if you have completed part one though you can take the lessons from part two as stand alone lessons
Description
Welcome to business branding the complete course part 2This is a continuation from business branding the complete course part 1If you've completed part one, you will have already developed a solid strategic foundation for your brand, which we we now look to strategically express in part two.Part 1 is all about strategy and developing a solid and substantial foundation for your brand.We set the tone with the brand anatomy outlining the elements of a strategic brand and where the all fit together before diving into the importance of strategy and strategic thinking.We laid out your purpose vision, mission and values of the internal brand which make up the substance, beliefs and behaviours of your brand before exploring and developing each element of your positioning strategy including your audience persona, competitive research and your differentiator.We developed your brand personality using advanced techniques through the archetypal framework along with a visual representation and tone of voice for your brand persona.In part two, we'll be taking everything you've created in part one and building on it to develop your brand expression framework which focuses heavily on your messaging and storytelling.We begin with a focus on brand psychology and neuroscience. Before we develop a communication framework, we need to understand what messages our brain seeks out and what they filter out and why.We'll look at the impact emotion has on decision making and how the biggest brands in the world use it as a craft.Both our core message and brand story are intertwined and lean on each others to draw the audience in and then nurture them.We look at the advanced frameworks that allow us, not only to strategically break down what we want to say and how we want to say it, but that provides us with a guide for creating advertisements, website copy, email marketing, social media posts and more.You'll discover techniques and processes for developing a premium brand name and tagline before we define your brand promise and uncover its power.We'll take an objective look at the visual identity and learn how to inject strategy into its development before we uncover how to build your brand presence using your communication frameworks and digital marketing channels.By the end of part one and part two, you'll have built a strategic brand from the ground up. You'll have a brand book that will act as your brand management guide and the techniques processes and frameworks to replicate the process.
Overview
Section 1: Introduction
Lecture 1 Thank You
Lecture 2 Modern Brand Storytelling
Lecture 3 What You'll Learn
Section 2: Brand Psychology
Lecture 4 The Power Of Simplicity
Lecture 5 The Role Of Emotion
Lecture 6 EXAMPLES: Emotion In Branding
Lecture 7 Before & After Emotional States
Lecture 8 5 Effective Keys To Neuromarketing
Lecture 9 CASE STUDY: A Taste Of Neuromarketing
Section 3: Core Message Framework
Lecture 10 What A Core Message Is And Isn't
Lecture 11 Primary Key Messages
Lecture 12 Secondary Key Messages
Lecture 13 How To Write Copy
Lecture 14 TAKE ACTION: Craft Your Core Message
Section 4: Storytelling Framework
Lecture 15 History, Science And Emotion Of Storytelling
Lecture 16 The Hero's Journey
Lecture 17 The Audience's Journey
Lecture 18 How To Write Your Story
Lecture 19 EXAMPLES: Storytelling In Branding
Lecture 20 TAKE ACTION: Develop Your Story Framework
Section 5: Brand Name, Tagline & Promise
Lecture 21 How To Develop A Premium Brand Name
Lecture 22 TAKE ACTION: Develop Your Brand Name
Lecture 23 How To Develop A Memorable Tagline
Lecture 24 TAKE ACTION: Develop Your Tagline
Section 6: Visual Identity
Lecture 25 The Importance Of The Logo
Lecture 26 The Brand Identity System
Lecture 27 Strategy: The Core Ingredient Of Design
Lecture 28 Visual Strategy: Logo Design
Lecture 29 EXAMPLES: Inspirational Logo's
Lecture 30 Visual Strategy: Colour
Lecture 31 Visual Strategy: Typography
Lecture 32 Visual Strategy: Image Style & Graphics
Lecture 33 EXAMPLES: Brand Identity System
Lecture 34 Hiring The Right Designer
Lecture 35 Arming Your Designer
Lecture 36 TAKE ACTION: Create Your Brand Identity System
Section 7: Brand Presence
Lecture 37 Your Digital & Physical Presence
Lecture 38 Effective Websites Are More Than Looks
Lecture 39 EXAMPLES: Effective Websites
Lecture 40 Social Media Presence
Lecture 41 EXAMPLES: Effective Social Media Messaging
Lecture 42 Digital Marketing Strategy
Section 8: Guiding Your Brand
Lecture 43 Your Brand Book
Lecture 44 Thank You
Entrepreneurs,Business Owners,Brand Managers,Brand Designers,Brand Strategists
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