Boost Your Profits With Smart Pricing Strategies
Published 10/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.29 GB | Duration: 0h 55m
Learn About Financial Management, Pricing, and Business Strategies.
What you'll learn
Understanding the Different Pricing Strategies and How to Apply Them
Identifying Fixed and Variable Costs in Your Business
Calculating the Breakeven Point for Products and Services
How Pricing Impacts Profitability and Competitiveness
Market Positioning and Customer Perception Through Pricing
Analyzing Competitors and Understanding Market Trends
Demand and Price Elasticity: What It Means for Your Pricing
Value Perception: How Customers See the Worth of Your Product or Service
Calculating Markup vs. Margin and When to Use Each
Using Psychological Pricing to Increase Sales
Leveraging Pricing Strategies Like Loss Aversion and Decoy Effect
Understanding Contribution Margin and Its Role in Pricing
Hands-On Exercises: Setting the Best Price for Your Product or Service
Evaluating Pricing Success and Adjusting for Maximum Profitability
Requirements
No Requirements
Description
Transform Your Financial Management/Pricing Strategy and Increase Your ProfitsDiscover the power of intelligent pricing and learn how to maximize your profits!Have you ever felt like you're undercharging for your products or services, affecting the growth of your business? Or perhaps you've lost sales because your prices seemed too high?Pricing is an art, and knowing how to set prices strategically can be the difference between a business that merely survives and one that thrives!In this course, you will master everything about pricing, from the basics to advanced techniques used by giants like Apple and Google, as well as successful local businesses.Here's What You'll Learn
roven Pricing Strategies: Discover tactics like psychological pricing, loss aversion, and value-based pricing-techniques used by the biggest players in the market to attract and retain customers.How to Calculate Costs and Profitability: Understand how to calculate fixed and variable costs, determine the break-even point, and see how these insights are essential for setting the right price.Boost Your Brand Value: Learn how pricing affects customer perception and how to set prices that position your brand just the way you want-whether you aim for a premium image or a competitive edge.Real-World Case Studies: We'll show you practical examples from large corporations, small businesses, and service providers, so you can apply these concepts to your own business, no matter its size.Why Take This Course?Practical Application: It's not just theory. You'll learn how to apply pricing strategies in your daily routine with practical exercises and easy-to-understand examples.Increase Your Profit Margins: To price well is to profit well! With the techniques you learn, you'll be able to set prices that maximize profitability without losing competitiveness.Comprehensive and Direct Content: Straight-to-the-point lessons, explained in a clear and detailed way-perfect for those who don't have time to waste and want quick results.Who Should Join? This course is ideal for entrepreneurs, managers of small and medium-sized businesses, freelancers, and also marketing, pricing, sales, and junior-level finance professionals who want to transform how they set prices, boost profitability, and stand out in the market.Imagine being able to set prices confidently and strategically, without the uncertainty of whether you're charging too much or too little.Imagine having control over your profit margins and being able to grow your business while getting what you truly deserve.The time has come to take your business to the next level.Overview
Section 1: Introduction
Lecture 1 Course Introduction
Lecture 2 Introduction to Pricing and Its Importance
Section 2: Pricing Foundaments
Lecture 3 How Pricing Influences Profitability and Competitiveness
Lecture 4 Competition and Market Analysis
Lecture 5 Demand and Price Elasticity
Lecture 6 How to Calculate Breakeven Point
Section 3: Understanding and Allocating Costs
Lecture 7 Fixed Costs
Lecture 8 Variable Costs
Lecture 9 Variable and Fixed Costs in Services Companies - Part1
Lecture 10 Variable and Fixed Costs in Services Companies - Part2
Section 4: Pricing Strategies
Lecture 11 Pricing Strategies
Lecture 12 Customer Value Perception
Section 5: Setting the Price
Lecture 13 How to Set the Selling Price Using Markup Part1
Lecture 14 How to Set the Selling Price Using Markup Part2
Lecture 15 How to Set the Selling Price Using Contribution Margin
Section 6: Measuring Results and Final considerations
Lecture 16 Profitability
Lecture 17 Final Considerations and Review of Key Concepts Learned Part1
Lecture 18 Final Considerations and Review of Key Concepts Learned Part2
This course is ideal for business owners, entrepreneurs, and junior professionals in marketing, sales, and finance who want to understand and implement effective pricing strategies to boost profitability. It's also perfect for small and medium business leaders looking to maximize profits, as well as consultants seeking to enhance their advisory skills in pricing and revenue management. Additionally, students and lifelong learners interested in financial analysis and strategic pricing will find great value in this course.
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